![]() ![]() įor all its benefits, though, Kanopy is not free. ![]() The broader on-demand mediascape had seemingly retreated from classic and niche films, and Kanopy addressed this gap. The marketing campaign was timely, concurrent with the waning of classic film libraries on the major streaming services, as Netflix prioritized television. It was the result of Kanopy’s roll-out to the public library market and of a press-release blitz aided by the many public libraries that had signed up for Kanopy. Kanopy, a streaming service that had long catered quietly to the educational market, began to appear in late 2017 and early 2018 in stories in prominent news outlets with headlines that emphasized its role as a free streaming service: “How to Stream Thousands of Free Movies Using Your Library Card,” “The Best (Free) Streaming Service You’ve Never Heard Of,” or more blatantly, “Meet Kanopy, the Streaming Service That’s Just like Netflix, Only Free.” ![]()
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